Rooster Teeth: A Success Story

The internet can be a difficult place.  Countless people try to make a living from it, whether it is through comics, blogs, videos, what have you only to not succeed.  But when you make it big, oh, you make it big.  One of these success stories is the Austin based machinima company, Rooster Teeth.

 

For those unaware of Rooster Teeth, their main claim to fame is the award winning machinima series, Red vs. Blue.  You know the Halo one.  The funny one?  Okay, well if you don’t know it Google it.  It’s bloody fantastic and worth looking into.

Rooster Teeth in their own words started out as a bunch a friends playing video games and making videos.  Since then they’ve grown from that core group into a full company centered on playing video games and making videos.  Rooster Teeth currently has two main attractions: Red vs. Blue which is currently on season 10; Achievement Hunter, various videos and tips on how to get achievements in video games as well as Let’s Plays, game reviews, challenge maps, and various other videos.  Rooster Teeth also briefly branched into live action work with RT Shorts, a series of short comedic sketches which have been succeeded by RT Life, basically short videos of the staff doing stupid stuff around the office.  Rooster Teeth also has a weekly podcast which is worth checking out and the website serves as a social networking site with a large and open community of fans.

Rooster Teeth’s success can be linked to one factor: talent.  They put out a general good product.  Their videos are entertaining and well done.  They’re professional without seemingly corporate.  They have fun, but work hard.  It’s rare to see a bad video or bad episode of RvB.  They put a lot of effort into making the best videos they can.

Rooster Teeth also recently celebrated two milestones.  One is over a billion views for their Youtube channel.  The second is their second annual RTX convention in Austin, Texas.  From all accounts the convention was a smashing success.

Overall, Rooster Teeth is a shining example of internet success.  They work hard and managed to secure for themselves a corner of web entertainment.  The best thing is that they still interact with their fans and maintain close ties to the community that made them such a success.

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