What is it that makes a man? Heineken®, as part of its latest global campaign ‘Voyage’, wants to answer this age-old question by seeing what happens when are taken out of their daily lives and dropped into the great unknown. Imagine the situation; you, an out-going and confident man, are chosen for a legendary adventure. An experience that will truly test your limits and resourcefulness in a way nothing else ever has.

This is the result:

The episodic series, aptly titled “Dropped” for the manner in which our heroes find themselves in these exotic locales, will be broadcasted on a variety of platforms, digital and mobile. On the Heineken® Dropped YouTube channel, viewers will be able to follow each voyage while even contributing audition tapes to the “casting couch” in the hopes of being selected themselves. Also available are diary entries from the “dropees” themselves, truly unscripted videos where they give a little perspective on what they are going through during the adventure.

In true immersive style, each “Dropped” adventure is tailor made for its protagonist. So you can be sure whoever is picked will have to go through an adventure that forces them to conquer their fears and gain a better perspective on life while embarking through unknown terrain facing various challenges along the way. The final destination is home; the only way a journey can ever be called complete, especially a life altering one.

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